About | Vida

At VIDA, we believe in progress over perfection - showing up, moving forward, and finding purpose in every step.

We design gear for everyday athletes - the ones chasing better, not for medals or records, but for the feeling that comes with moving your body and clearing your mind. Whether it’s your first 5K or your fiftieth, VIDA is built to move with you.

Born in New Zealand

VIDA was founded in New Zealand with a simple mission: to create premium-quality running gear that’s accessible to everyone.

We were tired of seeing fitness brands overprice fitness. So, we built VIDA — a brand that strips away the fluff, keeps the quality, and focuses on what really matters: movement, comfort, and connection.

Our Promise

  • 1

    Premium gear, without the price tag

  • 2

    Free NZ shipping & fast dispatch

  • 3

    Gear designed to last - trusted by real runners

Join the movement

We’re growing our community of everyday athletes — people who move for strength, peace, and purpose.

Follow us on socials, tag your runs, and share your story using #MoveWithVIDA to be featured.

Because this isn’t just gear -

it’s movement, identity, and life.

Live Life. Live Fully. Live VIDA.

Partnerships & Media Enquiries

If you'd like to collaborate, stock Vida gear, or feature us in media, email:
support@livevida.co.nz

Please include "Collaboration" in your subject line.

Ready?

Designed for everyday athletes who chase better, every single day.

Free NZ Shipping
Fast Dispatch
30-Day Returns